Marketing Cloud Training for People
Who Don’t Speak Tech

Let’s be real – learning to use Salesforce Marketing Cloud can feel a bit like assembling IKEA furniture without the instructions. You really, really hope that its all going to come together, but right now, you’re holding a strange, hexagonal wrench and wondering what the heck “KÖNIGSFLÄRK” means.

At Blue Cloud University, we train non-technical professionals using real-world scenarios and proven marketing strategies, so they can unlock the full potential of Marketing Cloud with no jargon and no tech overwhelm. Our instructor-led, hands-on courses break down complex digital marketing concepts and strategies into practical steps, so you can confidently master Marketing Cloud to drive real results.

Who Takes Our Courses?

We work with all kinds of learners - from marketing newbies to seasoned pros:

🧠People Managers

Want to “walk the talk” and make smarter, data-driven marketing decisions (without getting lost in word salad)

🙋‍♂️The ‘Oops-I’m-in-Charge’ Crew

You didn’t ask to become the Marketing Cloud person… but here you are

🔁Career Changers and Retoolers

Looking to pivot or level up? We’ll help you build the skills to land that new role—or crush that Marketing Cloud cert exam

🎓Certification Seekers

Studying for your Salesforce Marketing Cloud certification? Our hands-on, real-world training goes beyond flashcards and question dumps to help you actually understand what you’re doing—so you can pass the exam and do the job

🎸Everyday Rock Stars

Regular users who want to create high-performing email campaigns—without the head-bashing frustration

📈Curious Strategists

Directors, VPs, and managers who want to lead smarter by understanding what Marketing Cloud can really do

💼Freelancers and Consultants

Add a powerful platform to your digital marketing toolkit and deliver next-level results to your clients

If you need to use, understand, or speak intelligently about Marketing Cloud—we’ve got your back.

What Our Students Say About Us

Like you, we work hard to do the best job we can to make sure our learners walk away with the understanding they came for. After every class we ask our participants to share their experiences with us - good, bad and ugly! We can’t be prouder of the reviews we get! Here are just a few our founder and senior instructor Spider Graham has received recently:

• “Spider was great! When we were stuck on a question, he has the natural ability to pivot and help us connect the dots. I appreciate that he never made anyone feel foolish for incorrect answers.”

• “Spider was awesome. He demonstrated deep understanding of marketing as well as SFMC, so was a great resource to field all of the questions we has as we progressed through the training. He is also a wonderful teacher. I appreciate how fun and interactive he made the learning environment. He was always patient with all of us. He kept this engaging and fun which I feel was impressive given that we are talking about a 3-day virtual course.”

• “Spider was one of the best trainers I’ve ever had – period. Knows the content and even some beyond the course when we had questions. Very fun and engaging personality. 10/10, I would take any topic training if Spider was the instructor.”

While we may be blushing just a little, this level of feedback means the world to us. Blue Cloud University was created to offer a kinder, friendlier and more impactful style of Marketing Cloud training and we love being able to help our learners get from here to there.

Find a Course That’s Right for You

Not sure where to start? We’ve got you covered. Whether you’re brand new to Marketing Cloud or looking to dive into specific content areas, our courses will get you up-to-speed quickly and effectively!

Marketing Cloud Training Courses

Marketing Cloud Foundations (MCF100 - 5 Day Training)

New to Marketing Cloud? This hands-on course is built for marketers who want real skills, not tech headaches. In just five days, you’ll learn how to manage data, automate campaigns, personalize content, and build marketing that actually works. No jargon. No fluff. Just practical tools you can use right away.

Marketing Cloud Masterclass (MCF200) - 3 Day Training

Ready to level up? This intermediate course dives deeper into Marketing Cloud’s power tools—Cloud Pages, advanced personalization with AMPscript, Marketing Cloud Connect, Intelligence Reports, Data Cloud, and real-time personalization strategies. It’s perfect for marketers who want to do more than send emails—they want to build smart, connected customer experiences across platforms.

Journey Builder Playbook (JBP100) - 2 Day Training

Turn clicks into customer journeys that actually convert. This immersive, hands-on course teaches you how to build smart, automated campaigns using Journey Builder. You’ll get real-world strategies, step-by-step walkthroughs, and best practices to help you segment, personalize, and optimize your way to better results—fast.

Practical Personalization with AMPscript - (PAS100) - 1 day training

Want to make your emails feel like they were written one-to-one? This hands-on course teaches you how to use AMPscript to personalize messages with real customer data—no computer science degree required. Learn the most useful functions, write clean scripts, and start sending smarter, more engaging campaigns in just one day.