Let’s be real – learning to use a platform like Marketing Cloud can feel a bit like assembling IKEA furniture without the instructions. You really, really hope that the end result is going to be impressive, but right now, you’re holding a strange, hexagonal wrench and wondering what the heck “KÖNIGSFLÄRK” means.

At Blue Cloud University, we help non-technical professionals unlock the full potential of Marketing Cloud using tried and true digital marketing strategies. Our courses are designed to make complex tools simple, practical, and relevant to your role, whether you’re in marketing, sales, customer service, or data management.

We help lots of different kinds of people learn how to tame and master Marketing Cloud including:

• People Managers – Those who want to “walk the talk” and make smarter, data-driven marketing decisions without having to struggle through ‘word salad’ meetings

• The ‘Oops-I’m-in-Charge’ Crew – Those who accidentally became the in-house ‘go-to’ person for Marketing Cloud, whether they asked for it or not

• Career Changers and Retoolers – People looking to pivot into a new role or level up their skills for a fresh career start

• Everyday Rock Stars – People who use Marketing Cloud on a regular basis and want to create rock star level email marketing campaigns without having to continously bash their head against a wall

• Curious Strategists – Managers, VPs, and Directors who want to truly understand what’s possible in Marketing Cloud so they can lead with confidence

• Freelancers and Consultants – Independent pros who want to add a powerful new tool to their digital marketing toolkit

The bottom line is that if you’re looking to get skilled up on Marketing Cloud, are looking to pass an upcoming Salesforce certification exam, or simply need to be able to talk strategically about how to use Marketing Cloud, then we offer training that will help you get there.

What You’ll Learn (Minus the Overwhelm)

• How to Turn Data into Action – Understand how to manage customer data without feeling like you’re hacking the mainframe. (No plastic pocket protector required.)

• How to Master Marketing Automation – Learn to create personalized customer journeys that make you look like a tech genius, even if you still struggle with your TV remote.

• Find the Perfect Audiences for your Campaigns – Reaching the right people with the right message starts with learning how to transform data into real people who really want to hear from you.

• How to Write Emails That Work – Craft messages that get opened, read, and acted on without relying on the magic of hope and good intentions.

• How to Automate Like a Pro – Take the ‘manual’ out of your marketing and let the software do the heavy lifting, so you can focus on the fun stuff.

• How to Personalize Without Pain – Learn to deliver the right message to the right person at the right time, without getting lost in a maze of data points.

• How to Avoid the Inbox Abyss – Master the art of deliverability and make sure your emails actually reach the people you’re trying to connect with.

• How to Think Strategically, Act Confidently – Develop the mindset of a marketing strategist without having to become a full-time data scientist.